Year-round sports advisory. NFL MVP live now, NBA/MLB/NHL as seasons open. Mission: give every serious fan the analytical edge that used to require a Bloomberg terminal and a team of quants.
Real-time data layer: Injury reports, player news, live stats — integrated as sources come online. Same AI infrastructure across all sports.
Summer (Jun–Jul)
$15-20/day awareness
""I built an AI that beats ESPN projections""
Bold sleeper picks, AI vs experts
Draft Season (Aug)
$20-25/day conversion
""Stop guessing — draft with EdgeIQ""
Rankings drop CTAs, mock draft tool
In-Season (Sep–Dec)
$25-30/day retention + conversion
""Your weekly edge, delivered""
Weekly picks, signal cards, trade analysis
Budget allocation: $20–30/day split across awareness + conversion
Refresh creative every 7–10 days. Pause when CTR < 1%. Respawn with new angle when spend drops below $0.30/day in underperforming ad sets.
Lead Magnets
Email Sequences
Pre-launch drip (3 emails)
3-day campaign
Draft season urgency (7 emails)
July–August
In-season retention
Weekly picks + analysis
Owned audience via Substack
Bi-weekly premium breakdowns + player analysis. Substack serves as the owned audience layer — converts free subscribers to paid through content trust, not hard sells.
| Month | Email Subs | Social | Ad Spend | MRR | Focus |
|---|---|---|---|---|---|
| June | 500 email | 1K followers | $0 | $0 | Product live · First content · Seed traffic |
| July | 1,500 email | 3K followers | $20-30/day | $200-500 | Substack launch · Ad creative testing · SEO seeding |
| August | 2,500 email | 5K followers | $25-30/day | $800-1.5K | Draft campaign · Rankings drops · Paid conversion push |
| September | 4,000+ email | 8K followers | $30/day | $2K-4K | Live season · Weekly picks · Subscription upsell |
| October | 6,000+ email | 12K followers | $30/day | $4K-6K | NBA launch · Cross-sport retention · Referral push |
| December | 10,000+ email | 20K followers | $30/day | $6K-10K | Playoff content · Year-end report · Next season prep |
September → February
Main list · referrals · Subscribers carry to NBA
October → June
NFL subscribers auto-migrate · New signups from playoffs
March → October
Summer gap → basketball content bridges the wait
October → June
Synced with NBA · daily fantasy cross-pollination
Same subscription
One $19.99/mo plan unlocks all sports as they launch. No upgrade required.
Minimal gap
NBA bridges off NFL season end. Content never goes cold — just transitions sport.